Market Intelligence/Lead-gen: Edulead
Edulead tackles the K-12 lead generation problem once and for all. For the money, this is the best tool for finding, reaching, and selling buyers at schools and districts across the country. Whereas other tools have poor email connection rates, out-of-date-titles and roles, and poor user experiences, Edulead was built for the modern rep. You can see an entire picture of your territory or market, identify specific ideal customer profiles, and easily build sequences with relevant buyer contact data. We almost forgot to mention: this product is a platform. It is not just a list builder. Reps can use this to reach buyers and understand more about the schools and districts they are calling in to. This is why Edulead is our #1 pick for edtech lead generation tools.
CRM: HubSpot
HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together. Sales CRM software to help you get deeper insights into prospects, automate the tasks you hate, and close more deals faster. Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. Customer service software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.
Sales Enablement: Salesloft
Salesloft lets you generate more revenue, faster. No more missed quotas, fuzzy forecasts or time wasted on dead-end opportunities. Close more deals when your entire revenue team is working in one comprehensive platform with the most important tools and integrations for digital selling.